Inspire Action With Your Layouts
The most important element of your business printing layout is
the action it inspires from your customers.
Here are 4 keys to get your customers to act after seeing your flyers, brochures, banners or signs:
- Get to the point. Expect most customers to skim your materials. The fewer words you use, the better chance they’ll get your message.
- Use action words. Tell your customers exactly what they should do. Do they need to call you? Or send an email? Or buy tickets online? Say so!
- Use imagery. When possible, show your customers what they’re getting and remove the guesswork.
- Create urgency. One-time-only offers, expiring coupons and limited availability encourage your customers to take action before their opportunity goes by.
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answers to your questions.
- Get to the point. Expect most customers to skim your materials. The fewer words you use, the better chance they’ll get your message.
- Use action words. Tell your customers exactly what they should do. Do they need to call you? Or send an email? Or buy tickets online? Say so!
- Use imagery. When possible, show your customers what they’re getting and remove the guesswork.
- Create urgency. One-time-only offers, expiring coupons and limited availability encourage your customers to take action before their opportunity goes by.